TAPP
Overview
Teachers and Parents as Partners, known as TAPP, is an intervention that builds on student strengths and fosters collaboration among parents and teachers. As the CYFS research program continues to grow and reach new audiences — so do its supporting communications and marketing efforts.
Kindred’s Role
Establish a cohesive and welcoming brand, develop a robust website for audiences across the U.S. and launch a social media presence to share research findings and support recruitment. Build an online training portal with interactive learning modules to train TAPP consultants.
Services Provided
- Branding
- Graphic Design
- Social Media
- Web Design & Development
- Video Production
Branding
The research-based intervention, formally called Conjoint Behavioral Consultation, is rebranded as TAPP to be more accessible and memorable. TAPP branding is clean and simple.
Graphic Design
A range of materials support TAPP’s research dissemination and recruitment, from promotional items such as pamphlets and flyers to training resources like workbooks.
Web design & Development
Social Media
Social media drives awareness of the TAPP research program, engages audiences and recruits participants.
Video Production
A promotional video for TAPP Para Familias Latinas project explains the TAPP process and shares firsthand perspectives from participating teachers and parents. The video includes clips from on-site filming and interviews.