Project VIEW
Overview
Project VIEW strengthens writing instruction for K–12 students with visual impairments by supporting teachers and schools across Nebraska. It examines instructional practices and identifies factors that influence teaching and student success.
Kindred’s Role
Develop a project name and cohesive brand that reflects the innovative, collaborative and inclusive nature of the research. Develop an engaging website to explain the project’s purpose and recruit participants.
Services Provided
- Branding
- Web Design & Development
- Video Production & Photography
Branding
The identity represents core aspects of the project — students with visual impairments and exploring new approaches to writing. The “o” of logo features a Braille letter. The color scheme is open and approachable, with high contrast for better readability.
Web design & Development
Video production & Photography
On-site photography is featured on the website, as well as other materials, with permission from the Nebraska Center for the Education of Children Who Are Blind or Visually Impaired. A promotional video features interviews with researchers and b-roll of student activities to build awareness of the project and recruit participants.