Huskers Keep Growing
Overview
Huskers Keep Growing is a campus-wide positive message campaign promoted by UNL’s Big Red Resilience and Well-Being program on its website, social media channels and around campus buildings. A key element is building a stronger sense of community on campus.
Kindred’s Role
Develop a name and identity for a messaging campaign to promote hope, resilience, connectedness and belonging among the UNL student body. Share positive and empowering messages to students through video storytelling and engaging graphics.
Services Provided
- Branding
- Video & Audio Production
- Graphic Design
- Social Media
Branding
Huskers Keep Growing branding reflects the positive, inclusive and hopeful messaging designed to reach UNL students. Authenticity and peer-to-peer influence are key components. Bright colors and handwritten typography create a friendly, approachable feel.
Video & Audio production
Authentic student stories are integral to the campaign. Interviews with UNL students capture their personal experiences and challenges, speaking directly to their peers about how caring for their emotional well-being has made a difference in their lives.
Web design & Development
Graphic Design
Various collateral pieces help spread awareness of the campaign across campus. Stickers with positive messages are given to students to put on laptops and water bottles. Static clings are also placed in various buildings across campus to foster a sense of community.
Social Media
A social media toolkit helps campus partners amplify the campaign online. The toolkit includes an abbreviated “playbook,” content calendar, graphics and suggested copy to use on different platforms. The hashtag #HuskersKeepGrowing sparks online conversation around the campaign.
