4-H Health Rocks!
Overview
The 4-H Health Rocks! Vaping Education and Prevention Program leverages experiential learning and video storytelling to educate youth about vaping and empower them to make healthy choices.
The program is designed for youth ages 11-14 and is used broadly by 4-H program leaders across the U.S. in both in-person and virtual formats.
Kindred’s Role
Create a set of highly-engaging resources, including interactive videos, lesson plans, handouts and social media assets, to help program leaders inform youth about the dangers of vaping, help them resist peer pressure and provide tools to quit if they are vaping.
Services Provided
- Strategic Communication
- Interactive Learning
- Video & Audio Production
- Graphic Design
- Social Media
- Web Design & Development
STRATEGIC COMMUNICATION
Content development is driven by a peer-to-peer storytelling strategy. Extensive research guides the creation of engaging videos that appeal to youth, with key messages to both empower and educate. Learning materials and social media assets feature positive, relatable, interactive content that aligns with the 4-H curriculum.
Interactive Learning & Video Production
Website users can explore different vaping scenarios through the eyes of their peers. In this case, their “peers” are three fictional characters who each have a relatable story: Cadence, Destiny and Victor. These stories are highly visual and fast-paced, while providing educational content to reinforce key messages and strategies from the 4-H lessons.
Social Media & Graphic Design
Social media assets help introduce the program to target audiences, while lesson plans offer hands-on activities covering an introduction to vaping, its health effects, triggers, peer pressure, kicking the habit, personal strengths and the power of advocacy.