Nebraska Needs You
Overview
Nebraska Needs You is a statewide social media campaign to promote hope, resilience and connectedness among rural youth in Nebraska. Developed in partnership with Nebraska Extension, the campaign targets rural youth at risk for suicide or poor mental health outcomes, particularly in the wake of the state’s devastating 2019 floods.
Kindred’s Role
Create a youthful, engaging social media campaign that shares positive and empowering messages to boost self-worth, prioritize mental health and normalize asking for help.
Services Provided
- Branding
- Graphic Design
- Social Media
Branding
The campaign is hopeful and empowering, with positive messaging around suicide prevention and mental health. Visuals appeal to rural youth by using a mix of photography and simple graphics.
Graphic Design & Social Media
Agencies across the state receive a toolkit of mobile-friendly graphics and GIFs, with guidance for how to share and amplify campaign messages on their social media channels.
